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- We ensure efficient allocation of your money & avoid bad investments. While everyone makes some right calls, it is the bad decisions that destroy value in your portfolio. With us on your side, you're unlikely to make critical financial mistakes.
- Our recommendations might be contrary to your broker or bank managers for obvious reasons. They are "sellers" who make money through "commissions or incentives". We believe one can't be a player & a referee at the same time. We like to be a referee.We don't sell.
- While our articles on financial literacy & social websites are free, any specific advice for your case will have to be fee based. Time is valuable & we can't afford to take free calls. Free advice is the root of all mis-selling in the industry.
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Honest, unbiased & simplified. These are the three words that define us. We are extremely passionate about our mission of spreading financial literacy in India & eliminate the mis-selling of financial products.